We’re Sarah & Julie — and this brand has been our life’s work
A dream built by mother Sarah and her daughter Julie, shaped by dedication, long nights, and the hope of creating pieces that help women feel confident and beautiful.
This year has pushed us further than ever. Repeated setbacks have left our family business on the edge, and we can’t carry this dream alone anymore.
That’s why we’ve launched our Revival Sale, the moment that will decide our future.
This isn’t a regular sale. It’s the moment that will decide whether our doors stay open… or close for good.
Every order matters.
Every purchase helps us keep going and rebuild what we’ve worked so hard to create.
If you choose to support us now, you’re not just buying a dress.
You’re helping a mother and daughter keep their dream alive.
With a Heart for Melbourne
What began as a mother’s love for craftsmanship and a daughter’s eye for modern design grew into a Melbourne-born story of timeless style.
Ten years later, we still create with care, strength and elegance, grateful to everyone who has been part of our journey.
With love,
Sarah & Julie
What our belove customers have to say:
“Julie and Sarah have such a beautiful eye for design. Every piece feels thoughtful, elegant and made with real care. Their clothing fits effortlessly and becomes the kind of item you reach for again and again. It’s rare to find a boutique with this level of consistency and timeless style.”
NSW
“Beautiful quality and a perfect fit, the dress made me feel instantly confident the moment I put it on.”
VIC
“Julie and Sarah create pieces that make you feel confident without trying too hard. Effortless and so well made. Every detail feels considered, the fabrics feel beautiful on the skin and the fit is always flattering. Their designs have this rare ability to elevate your look instantly while still feeling completely natural and comfortable to wear.”
QLD
“I truly admire Julie for building something so special and bringing her daughter along in the journey. The pieces feel elegant, meaningful and made with heart. You can sense the connection and care behind every design, and it makes wearing their clothing feel personal in a way most brands never achieve.”
WA
“Loved everything about it: soft fabric, perfect cut, and easy to dress up or down. I’ve already had two compliments today, and it’s the kind of piece I know I’ll keep reaching for because it feels effortless and beautifully made.”
SA